how does he keep doing this

once again I am mesmerized by Zhu Yilong even though he's in a commercial for awful looking fast food pizza (it has mashed potatoes on it??)

rude of him. why does he have to look like that. "Do you know the taste of longing?" is quite the slogan for, I have to repeat myself, a pizza that features mashed potatoes as a reasonable topping.

Here's the video and yes I did link it to start at the best moment, you're welcome. i am not responsible for the way his cheek hollows out.